Last Revised: June 1, 2016


VProud welcomes you to its website,  (the “Website”) and our mobile application (the "App").  This Privacy Policy describes how VProud collects and receives information about you through the Website or the App (collectively, "Site") and any off-line communications with you such as telephone, e-mail and personal communications ("Off-Line").  This Privacy Policy together with the Terms of Use and Code of Conduct govern your use of the Site and VProud's collection and use of your information both through the Site and Off-Line.



Acceptance of Privacy Policy


Each time you browse, download, install, access, submit content, register with or use the Site  (collectively, "Use") or provide personal information to VProud via the Site or Off-Line, you signify your acceptance of VProud’s then-current Privacy Policy.  If you do not accept this Privacy Policy, you are not authorized to provide information to VProud or to use the Site, and must discontinue use of the Site immediately. 


Should the Privacy Policy be revised, VProud will post the changes on the Site which will be effective immediately upon posting.  Any material changes to the terms of the Privacy Policy will apply only to information collected thereafter, unless you provide consent.  You can determine when the Privacy Policy was last revised by referring to the “Last Revised” legend at the top of this page.


If you provide your personal information to VProud Off-Line, the Privacy Policy applies to VProud’s collection and use of your information. 





The Site is not directed toward persons under 18 years of age nor does VProud knowingly collect information from persons under 18 on the Site.  If you are under 18, you are not permitted to submit any personally identifiable information to VProud.  If you provide information to VProud through the Site, you represent that you are 18 years of age or older.   



Types of Information We Collect


We may collect personal information from you including, without limitation, non-public information about you that helps VProud identify you, such as first and last name, birth date, email address, home address, telephone number, password, preferences and interests, income, education level, marital status, shopping habits, Site usage, age, gender, location information provided either by a mobile device interacting with our App or associated with your IP address or WiFi network, and other information that is not otherwise publicly available.  We also may collect non-personal information about your use of the Site such as your IP address, usage statistics, browsing history, type of computer operating system you use (e.g., Microsoft Windows or Mac OS), the type of browser you use (e.g., Firefox, Chrome, Internet Explorer), and the domain name of your internet service provider.



How We Collect Information


We may collect personal information from you when you:


  • Use the Site;
  • Submit a comment or User Content;
  • Register with the Site
  • Register to receive emails or newsletters;
  • Communicate with us via the Site or Off-Line; or
  • Participate in any community recreational, educational or entertainment activities; surveys or questionnaires; promotions or sweepstakes; or any other services, events or activities.
  • Authorize a third party to act on your behalf with VProud;


By using the Site, or by submitting your personal information to VProud online or Off-Line, you expressly consent to the storage and processing of your personal information in the United States in accordance with the laws of the United States, or in other jurisdictions.


We may combine personal information we collect through the Site or Off-Line with information that we obtain from our service providers, affiliates, suppliers, vendors, merchants, sponsors, advertisers, licensors, and other sources (e.g., publicly available information).  We will treat the combined information as personal information.


VProud automatically receives and records non-personal information on our server logs from your browser as well as through other analysis of the Site.  We also may collect information using cookies, web beacons or similar technologies, or through third parties using similar technologies.  A “cookie” is a piece of data stored on your computer.  When you visit the Site, your web browser may store cookies on your computer, which will better enable you to navigate the Site upon return. You may use the Site even if you choose to reject or delete the cookies.  Cookies also may be used by some of the other websites for which a link is placed on the Site.  We may combine this non-personal information with personal information, and will treat the combined information as personal information.


VProud may use Google Analytics to collect non-personal information relating to your use of the Site. Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google Analytics mainly uses cookies to report on your interactions on the Site and help analyze how users use the Site.  For more information, including privacy controls you can exercise over how your data is collected by Google Analytics, or to read Google Analytics' privacy policy, please go to:



How We Use Your Information


We may use the information we collect:


  • To provide and improve the Site either by VProud or via third party service providers to VProud;
  • To send emails or newsletters, provided you opt in and give us permission to contact you;
  • To provide you with general or personalized content about new developments, special events, programs, services, activities, products, attractions, merchants, restaurants, promotions and sweepstakes, and other important information; provided you opt in and give us permission to contact you;
  • To provide information to third parties that may provide you with general or personalized content and advertising about their new developments, special events, programs, services, activities, products, attractions, merchants, restaurants, promotions and sweepstakes, and other important information;
  • To process and respond to your inquiries;
  • To monitor and analyze information regarding your browsing and viewing preferences;
  • To analyze our users’ demographics and interests;
  • For the purposes for which you provided the information;
  • To support or operate the Site, which may require us to share the information we collect with third-party service providers, contractors, or vendors to VProud;
  • To enforce the Terms of Use or the Code of Conduct; and
  • For fraud prevention, security, internal operations, legal compliance, and other public purposes.



Communications With You


You authorize VProud to transmit email or postal mail to you, or telephone you to respond to your communications, and administer and provide information to you about new developments, special events, programs, services, activities, products, attractions, merchants, restaurants, promotions and sweepstakes.


Email subscription and Opt-out


Members are offered a chance to opt-in to "The Daily V" and other occasional email updates from upon subscription. This option is also available on the user profile page. Members can opt-out from any newsletter and marketing email sent from by either:


  • Unchecking the option to receive "The Daily V" and other occasional updates from from the user profile page
  • By clicking on the unsubscribe Link at the bottom of every "The Daily V" and other occasional update emails from



Information Sharing With Third Parties


VProud may disclose the information it collects about you:  (a) to its service providers, sponsors, suppliers, vendors and others who help VProud provide Site to you, such as outsourcing one or more of the functions described in this Privacy Policy; (b) to its affiliates and to merchants, licensors, activity and event partners and sponsors, and other third parties for their own marketing purposes, such as to provide information to you about their new developments, special events, programs, services, activities, products, attractions, stores, restaurants, promotions and sweepstakes activities, and other important information; (c) to third parties to provide analytics or to confirm or update information provided by you; (d) to third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of VProud’s business or operations (including without limitation in connection with bankruptcy or any similar proceedings); or (e) as otherwise authorized by you.


We also may share your personal information in response to a subpoena, legal order or official request; when we believe you have acted in violation of the Terms of Use; to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats; to exercise legal rights or defend against claims; when we believe that doing so may protect your safety or the safety of VProud or others; or as otherwise permitted or required by law.


We also may use, share or sell non-personally identifiable information with third parties. Additionally, we may take personally identifiable information and de-identify it and share it or sell it in a de-identified or aggregated form with advertisers, business partners, and/or third parties in order to analyze usage of the Site Services; perform services on or related to the Site or others’ sites; improve our services; improve our user experience; or for similar purposes.  We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.



Protection of Personal Information


VProud uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personal information.  No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of VProud to intercept or access transmissions or private communications unlawfully. While we strive to protect personal information, neither VProud nor our service providers can ensure or warrant the security of any information you transmit to us over the internet.  Any such transmission is at your own risk.



Updating Your Information


You are responsible for keeping your information current.  You may update your information by contacting us at  We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to VProud’s internal reporting, processing and retention policies and all applicable legal obligations. 



Notice of Privacy Rights of California Residents


If you are a California resident and have provided personal information to VProud, you are entitled by law to request certain information regarding any disclosure that may have been made by VProud to third parties of personal information for their direct marketing purposes.  To make such a request, contact us at:, 40 Worth Street Suite 1047 New York, NY 10013. The request may be sent to the above address or to, and should specify that you seek your “California Customer Choice Privacy Notice.”  Please allow thirty (30) days for a response. VProud is required to respond to only one request per customer each year, and is not required to respond to requests made by means other than through the above email address. 


We will not share your personal information with third parties for their direct marketing purposes if you request that we do not do so.  You may make such a request by sending us an email at


When contacting us, please indicate your name, address, email address, and what personal information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of your personal information or for processing this request.




Links and Other Third Parties


You may have the opportunity to follow links on the Site to other sites that may be of interest to you or download the App from an appstore. Because other sites and appstores may not be hosted or controlled by VProud, we are not responsible for the privacy practices of those sites and appstores or the content provided thereon. You should review the privacy policy and terms of use and when applicable use available controls and settings on your device to reflect your preferences. This Privacy Policy only applies to information collected and maintained by VProud.






In addition to this Privacy Policy, you agree that the following provisions in the Terms of Use also govern VProud’s collection and use of your information collected Off-Line: Acceptance of the Terms of Use, Your Indemnity of VProud;  Disclaimers and Limitation of Liability; Governing Law and Disputes; and Miscellaneous.






If you have any questions or concerns regarding this Privacy Policy, please contact us at